This excerpt comes courtesy of Brandweek....

NBA all-star Dwight Howard, tennis star Ana Ivanovic and teen soccer star Jozy Altidore will be the latest athletes to be featured in a Got milk? Effort. The effort will differ from past campaigns in that it will promote chocolate milk as well as support milk's role in exercise recovery.

The campaign will be anchored by print, Internet, a 25-city "Refuel Your School" tour to reward 25 high school athletic teams for choosing chocolate milk to refuel and rehydrate, and a "Go Pro For A Day" sweepstakes offering the opportunity to spend time with Howard, Ivanovic or Altidore or prizes including adidas' gift cards. Spend for the effort was not disclosed.

Ivanovic was the No. 1 ranked women's tennis player in the world prior to her opening round loss at the U.S. Open. Altidore played for the Major Soccer League's Red Bulls in New York; in June, his contract was transferred to Villarreal C.F. in Spain for about $10 million.

Courtesy of the Offside Rules