SPONSORS: FedEx Office Confirmed as Most Likely FC Dallas Sponsor (UPDATE)

We just received independent confirmation of our guess about the FC Dallas jersey sponsor. It comes from a different emailer than the one who tipped us off but would not name the company involved. However one detail we chose to leave out of his original email was the fact that the company was based in Dallas as we were still looking for confirmation of that and now we have it.

This emailer supplies background as to why the jersey will most likely read FedEx Office.

Hi,
I'm an employee for a certain parcel company. I'm an entry level retail employee. Needless to say, I'm anonymous. I saw your thing about the new FCD kit sponsor. Kinko's was just renamed FedExOffice. They are the Dallas based branch of FedEx. Due to the complete rebranding of the company and the subsequent marketing blitz, your jersey mockup is wrong. It has the FedExFreight logo.
I am not in any way acting as an agent for the company, just saying as a frequent reader of your site.


The name changed about a month ago, maybe less and my store still uses Kinko's for all branding purposes. The actual FedEx Office logo, I would guess, would appear on the jersey with FedEx colored in the picture, and the word Office using the font in the picture (that is also the current Kinko's font). The word office will most likely be smaller and below the word FedEx. Hope that helps.

With that in mind we have created this new mock up. We have kept the colors Blue and Red as we have seen all other sponsors match the uniform colors of the club.

Our reader referred us to this Buisness Week article which details the change and the new brand.


Here is an excerpt:

"Kinko's is a wonderful brand, and it's nostalgic," admits Gayle Christensen, director of global brand management for FedEx (FDX). But it was also limiting—at a time when technology is transforming the quick-print business and as FedEx expands its offerings at former Kinko's outlets to digital printing services, direct mail, and more creative jobs like signs and banners. The name FedEx Office, also devised by Landor, "gives us permission to offer new services because Kinko's was so associated with copies," Christensen says.

The name change doesn't come cheap. In announcing the move to shed the Kinko's brand, Memphis-based FedEx also said it would record a charge of $891 million in its fiscal fourth quarter, including $515 million in a noncash impairment charge, which "reflects the current fair value of the FedEx Office unit in light of current economic conditions, the unit's recent and forecast performance, and the decision to reduce the rate of store expansion," according to a company press release."