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While it is not a big deal that MLS secured "Seattle Sounders FC" following this unveiling:




What IS interesting is that MLS also have secured the older "Seattle Sounders" trademark.

This was likely done in an effort to make any replication of USL or NASL Seattle Sounders gear by anyone other than MLS, illegal. So instantly any older pre-MLS Sounders gear and memorabilia may have gone up in price.

For many years the Seattle Sounders trademark was in the public domain as it had not been protected by USL owner Adrian Hanauer.

This would also seem to indicate that whatever the USL team in the Puget Sound area is named next season it will most definately not have anything to do with the name Sounders.

Below are the trademarks courtesy of the US Patent and Trademark Office:

The New
Mark Image

Word Mark SEATTLE SOUNDERS FC
Goods and Services IC 009. US 021 023 026 036 038. G & S: Cellular phone covers; computer and video game software; magnets; computer video game programs; pre-recorded DVDs and pre-recorded video tapes in the field of soccer; portable radios

IC 016. US 002 005 022 023 029 037 038 050. G & S: posters; decals; trading cards; stickers; bumper stickers; paper flags; paper banners; printed paper signs; media guides; souvenir programs; yearbooks; event admission tickets; photo prints; magazines

IC 025. US 022 039. G & S: t-shirts; fleece tops; jerseys; hats; caps; visors; beanies; shorts; sweat suits; jackets; hooded sweatshirts; scarves

IC 028. US 022 023 038 050. G & S: bendable toy figurines; soccer ball bags; soccer balls; plush toy animals; hand-held unit for playing video games; die cast scale model trucks; scale model trucks; puzzles

IC 041. US 100 101 107. G & S: Entertainment services, namely, soccer exhibitions rendered live in a stadium, and through the media of television and radio and via the internet; provision of entertainment in the nature of clips from soccer games via mobile devices; provision of information in the field of soccer via the internet and mobile devices

Mark Drawing Code (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Design Search Code 01.15.05 - Smoke; Steam; Vapor
07.09.25 - Gravestones; Leaning Tower of Pisa; Space needle; Tombstones; Totem poles
24.01.02 - Shields or crests with figurative elements contained therein or superimposed thereon
26.13.01 - Quadrilaterals as carriers or as single or multiple line borders
26.15.21 - Polygons that are completely or partially shaded
Serial Number 77441357
Filing Date April 7, 2008
Current Filing Basis 1B
Original Filing Basis 1B
Owner (APPLICANT) Major League Soccer, LLC LTD LIAB CO DELAWARE 420 Fifth Avenue New York NEW YORK 10018
Attorney of Record Alan Blum
Description of Mark Color is not claimed as a feature of the mark. The mark consists of the words SEATTLE SOUNDERS FC and the design of the Seattle Space Needle within a shield. .
Type of Mark TRADEMARK. SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE


The Old
Word Mark SEATTLE SOUNDERS
Goods and Services IC 009. US 021 023 026 036 038. G & S: Cellular phone covers; computer and video game software; magnets; computer video game programs; pre-recorded DVDs and pre-recorded video tapes in the field of soccer; portable radios

IC 016. US 002 005 022 023 029 037 038 050. G & S: posters; decals; trading cards; stickers; bumper stickers; paper flags; paper banners; printed paper signs; media guides; souvenir programs; yearbooks; event admission tickets; photo prints; magazines

IC 025. US 022 039. G & S: t-shirts; fleece tops; jerseys; hats; caps; visors; beanies; shorts; sweat suits; jackets; hooded sweatshirts; scarves

IC 028. US 022 023 038 050. G & S: bendable toy figurines; soccer ball bags; soccer balls; plush toy animals; hand-held unit for playing video games; die cast scale model trucks; scale model trucks; puzzles

IC 041. US 100 101 107. G & S: Entertainment services, namely, soccer exhibitions rendered live in a stadium, and through the media of television and radio and via the internet; provision of entertainment in the nature of clips from soccer games via mobile devices; provision of information in the field of soccer via the internet and mobile devices

Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 77441364
Filing Date April 7, 2008
Current Filing Basis 1B
Original Filing Basis 1B
Owner (APPLICANT) Major League Soccer, LLC LTD LIAB CO DELAWARE 420 Fifth Avenue New York NEW YORK 10018
Attorney of Record Alan Blum
Type of Mark TRADEMARK. SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE

1 Responses to REPORT: Securing the Past, Securing the Future, Sounders Trademarks Secured By MLS

  1. They're probably just getting the old Trademark when they pull out the "retro" jerseys!

     

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