While it is not a big deal that MLS secured "Seattle Sounders FC" following this unveiling:
What IS interesting is that MLS also have secured the older "Seattle Sounders" trademark.
This was likely done in an effort to make any replication of USL or NASL Seattle Sounders gear by anyone other than MLS, illegal. So instantly any older pre-MLS Sounders gear and memorabilia may have gone up in price.
For many years the Seattle Sounders trademark was in the public domain as it had not been protected by USL owner Adrian Hanauer.
This would also seem to indicate that whatever the USL team in the Puget Sound area is named next season it will most definately not have anything to do with the name Sounders.
Below are the trademarks courtesy of the US Patent and Trademark Office:
The New
| Word Mark | SEATTLE SOUNDERS FC |
| Goods and Services | IC 009. US 021 023 026 036 038. G & S: Cellular phone covers; computer and video game software; magnets; computer video game programs; pre-recorded DVDs and pre-recorded video tapes in the field of soccer; portable radios IC 016. US 002 005 022 023 029 037 038 050. G & S: posters; decals; trading cards; stickers; bumper stickers; paper flags; paper banners; printed paper signs; media guides; souvenir programs; yearbooks; event admission tickets; photo prints; magazines IC 025. US 022 039. G & S: t-shirts; fleece tops; jerseys; hats; caps; visors; beanies; shorts; sweat suits; jackets; hooded sweatshirts; scarves IC 028. US 022 023 038 050. G & S: bendable toy figurines; soccer ball bags; soccer balls; plush toy animals; hand-held unit for playing video games; die cast scale model trucks; scale model trucks; puzzles IC 041. US 100 101 107. G & S: Entertainment services, namely, soccer exhibitions rendered live in a stadium, and through the media of television and radio and via the internet; provision of entertainment in the nature of clips from soccer games via mobile devices; provision of information in the field of soccer via the internet and mobile devices |
| Mark Drawing Code | (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS |
| Design Search Code | 01.15.05 - Smoke; Steam; Vapor 07.09.25 - Gravestones; Leaning Tower of Pisa; Space needle; Tombstones; Totem poles 24.01.02 - Shields or crests with figurative elements contained therein or superimposed thereon 26.13.01 - Quadrilaterals as carriers or as single or multiple line borders 26.15.21 - Polygons that are completely or partially shaded |
| Serial Number | 77441357 |
| Filing Date | April 7, 2008 |
| Current Filing Basis | 1B |
| Original Filing Basis | 1B |
| Owner | (APPLICANT) Major League Soccer, LLC LTD LIAB CO DELAWARE 420 Fifth Avenue New York NEW YORK 10018 |
| Attorney of Record | Alan Blum |
| Description of Mark | Color is not claimed as a feature of the mark. The mark consists of the words SEATTLE SOUNDERS FC and the design of the Seattle Space Needle within a shield. . |
| Type of Mark | TRADEMARK. SERVICE MARK |
| Register | PRINCIPAL |
| Live/Dead Indicator | LIVE |
| Word Mark | SEATTLE SOUNDERS |
| Goods and Services | IC 009. US 021 023 026 036 038. G & S: Cellular phone covers; computer and video game software; magnets; computer video game programs; pre-recorded DVDs and pre-recorded video tapes in the field of soccer; portable radios IC 016. US 002 005 022 023 029 037 038 050. G & S: posters; decals; trading cards; stickers; bumper stickers; paper flags; paper banners; printed paper signs; media guides; souvenir programs; yearbooks; event admission tickets; photo prints; magazines IC 025. US 022 039. G & S: t-shirts; fleece tops; jerseys; hats; caps; visors; beanies; shorts; sweat suits; jackets; hooded sweatshirts; scarves IC 028. US 022 023 038 050. G & S: bendable toy figurines; soccer ball bags; soccer balls; plush toy animals; hand-held unit for playing video games; die cast scale model trucks; scale model trucks; puzzles IC 041. US 100 101 107. G & S: Entertainment services, namely, soccer exhibitions rendered live in a stadium, and through the media of television and radio and via the internet; provision of entertainment in the nature of clips from soccer games via mobile devices; provision of information in the field of soccer via the internet and mobile devices |
| Standard Characters Claimed | |
| Mark Drawing Code | (4) STANDARD CHARACTER MARK |
| Serial Number | 77441364 |
| Filing Date | April 7, 2008 |
| Current Filing Basis | 1B |
| Original Filing Basis | 1B |
| Owner | (APPLICANT) Major League Soccer, LLC LTD LIAB CO DELAWARE 420 Fifth Avenue New York NEW YORK 10018 |
| Attorney of Record | Alan Blum |
| Type of Mark | TRADEMARK. SERVICE MARK |
| Register | PRINCIPAL |
| Live/Dead Indicator | LIVE |
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They're probably just getting the old Trademark when they pull out the "retro" jerseys!